selling, and How it works
Selling your home is one of the biggest decisions you will make. As a broker, I consider it my responsibility to make this process as transparent, fluid, and fast as possible. My secret method? It’s a highly specialized concept called “doing your homework,” for both my clients and me.
Step 1: Setting goals
Everyone has different goals around the sale of their home. In order to best serve my clients, I ask questions, listen, and help you set specific goals so that we are all working toward the same objective.
step 2: Pricing
I consider pricing a home an art form--one that requires constant analysis, up-to-date information, practice and expertise. Any of my past clients will tell you that I am nothing if not honest when it comes to pricing my properties.
step 3: Staging & Editing
Staging, or as I like to call it, “editing,” doesn’t have to mean a full on makeover of your home--and definitely shouldn’t be overwhelming. To me, editing is whatever we need to do to make a property as appealing as possible to buyers. Decluttering, rearranging, adding or taking away furniture are simple fixes that can make a huge difference. I also work with a professional stager/interior designer that I consult for opinions on paint colors and layouts.
step 4: Listing marketing
I customize my marketing plan for every single one of my listings based on what I learn about you and your home: how you live in your home, how to make it most appealing to buyers, and much more. Plus, all of my properties are professionally photographed for on- and off-line marketing.
step 5: Negotiations
My number one objective is a smooth sale for you. Communication is key -- between you and me, and also with all parties on the buy side of the transaction. With communication, respect, and a “no-drama” attitude, we get the job done.
step 6: Moving
As a 20-year resident of the North Shore with a family of six, I know a lot of excellent vendors to help you navigate the moving process. I consider myself a connector, and I am many of my client’s go-to resource for movers, cleaners, home repair specialists, etc.
Resources For Empty Nesters
Do you currently live on the North Shore and are looking to downsize in Chicago? Then you are just like many of my other clients--and I am your girl. I have partnerships with some excellent city agents. Together we keep track of the many times, dates and locations that need to be coordinated when you are buying and selling at the same time.
I started partnering with city brokers after I saw the headaches my clients were going through trying to coordinate timing and logistics between their North Shore and city brokers. There are just too many dates, times and locations to keep track of when you are selling and buying at the same time. Together, we work to ensure that our clients are able to focus on the truly important decisions.
resources for Preparing To Sell
STAGERS + INTERIOR DESIGNERS
Julie is an artist, a painter and a trusted partner for clients that need help staging, editing and choosing paint colors.
Cook and Carmichael
Robin Cook and Meagan Carmichael are stagers that will work with what you have and/or bring in furniture and accessories to maximize your home’s potential.
Karen O’Sullivan, owner of share defies just one category. Visit her site & shop to get a sense of her style and design and let her bring it into your home.
firstname.lastname@example.org, Diane Falanga
If you live on the North Shore, chances are you have been in a beautiful home Diane has helped design.
First impressions are everything when buyers come to your home. No matter the season, make sure your home looks great from the outside - shovel walks, trim bushes, rake leaves, plant flowers, etc. If your home looks neglected from the outside, buyers may think you are neglecting the inside!
O'Brien Landscaping will maximize and beautify your outdoor space. Their transformations are beautiful. And they're local!
Another local company, Chalet offers all landscaping services.
The ladies at Muddy Gloves will give your front entryway, patio and any other outdoor spaces gorgeous container displays for any and every season, setting your home apart and creating the perfect first impression.
As you prepare your home for sale, it is important that you don’t miss the little repairs/fixes. A good handy person can get the job(s) done!
Evelyn Grey Remodeling & Restoration
Great for window washing and gutter cleaning
RUG, CARPET, + UPHOLSTERY CLEANING
As part of the home prep process, have your rugs, carpets and upholstery cleaned.
TNT Carpet & Upholstery Cleaning
Keith and his team are awesome!
ESTATE SALE MANAGEMENT